The Kenya Tourist Board (KTB) was formed on February 7th 1997 after the Kenya Government accepted the fact that it was necessary to have an autonomous marketing arm for the tourism industry. The principal goal of KTB is to market Kenya as a tourist destination both locally and internationally. Tourism is currently the second largest foreign currency earner after agriculture.
KTB Board of Directors comprises of major constituents in the tourism sector and a Managing Director as the Chief Executive Officer (CEO) overseeing all marketing of destination Kenya.
KTB marketing drives are directed from Nairobi by a Marketing Director and a highly skillful team of marketing staff, based in their offices at Upper Hill. The campaigns are run with the aid of three international Market Development Representatives (MDRs) who manage KTB offices overseas. The MDRs cover key source markets in Europe, the UK and the USA/Canada, and emerging markets in Asia, and the Middle East, work closely with the KTB team. KTB not only markets international tourism but also to promote domestic tourism among Kenyans.
Kenya Tourism board is responsible for marketing over 80 species of wildlife and prolific birdlife that resides both outside or inside the over 40 national parks/game reserves. No where else in the world can one find such a diverse range of tourism products on offer for the discerning traveller, accompanied by such a wide array of activities. Within the borders of Kenya you will find that Nature is exceedingly gracious from, deserts, equatorial rainforests, montane vegetation, grand snow-capped mountains and witness thousands of wildlife. Interact with people whose ageless cultural practices are still untouched by the modern world, moreover opportunities for adventure, discovery, and recreation more than you would ever expect.
In addition, are 500km of spectacular silver white sandy Indian Ocean beaches, the perfect setting for a wedding or honeymoon. Kenya’s Indian Ocean offers a truly tropical beach experience the beaches holidays, laze on the pristine beaches,a dip in the blue warm waters, culture and history as well as sports, golf and of course a wildlife safari! For the more active water sports enthusiast there are diving, snorkeling, white water rafting and kite surfing activities in ample supply.
Overland, apart from the traditional safari, Kenya offers camel trekking, horse riding safaris, mountain climbing and hiking as well as immersion in local culture and communities.
In Kenya the sun never sets on adventure
